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Creative Design Portfolio
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Team:
Individual
Duration:
1 week
Project Type:
UI/UX Design &
Brand Identity
UI/UX Design
Splash Screen & Branding
I aimed to design a splash screen that is fun, visually appealing, and instantly engaging, setting a positive tone for the app experience.
User Story
Problem Statement
Problem Solution
As a user of the Thrillist app, I want a visually engaging and personalized introduction upon launch, so I feel immediately welcomed and in control, with options to tailor notifications and content to my preferences.
Many app users feel overwhelmed or disengaged when they encounter generic, static splash screens that do not offer personalisation or visually stimulating content. This lack of initial engagement can lead to a decreased interest in the app's offerings and functionalities, ultimately affecting user retention rates.
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Engages users instantly with a vibrant, animated background ​
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Offers personalisation through an easy-to-navigate menu where users can select their interests and notification preferences
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Builds trust with clear messaging about privacy and responsible data use, particularly in settings like location sharing, ensuring users feel secure and valued.
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